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Consumers' self-contradictory behaviors for post-purchase product configurations /

Ozcan,Timucin.

Consumers' self-contradictory behaviors for post-purchase product configurations / Timucin Ozcan, Michael Hair, and Rajesh Bagchi. - USA ; Taylor & Francis Group, Winter 2019. - volume 27, pages 19-37, illustration.

Journal of Marketing Theory and Practices, vol.27, no. 1, pages 1-18, Winter 2019.

Subjects--Topical Terms:
Self-control.
Consumer behavior.
Consumers.

Dewey Class. No.: DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4

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