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Enhancing customer trust in peer-to-peer accommodation : a "soft" strategy via social presence /

Ye, Shun.

Enhancing customer trust in peer-to-peer accommodation : a "soft" strategy via social presence / Shun Ye, Tianyu Ying, Lingqiang Zhou, and Tianyi Wang. - Amsterdam ; Elsevier , May 2019. - Volume 79, pages 1-10 : illustration ; 28 cm.

International Journal of Hospitality Management, vol. 79, pages 1-10, May 2019.

Subjects--Topical Terms:
Peer-to-peer accommodation.
Social presence.
Structural equation model (SEM).

Dewey Class. No.: Dper 647.94068 In821 April-May 2019 v. 78-79

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