It's in the air : aroma marketing and affective response in the hotel world /
Guillet, Basak Denizci.
It's in the air : aroma marketing and affective response in the hotel world / Basak Denizci Guillet, Metin Kozak, and Deniz Kucukusta. - United Kingdom ; Taylor & Francis Group , January-March 2019. - Volume 20, pages 1-14 : illustration ; 25 cm.
International Journal of Hospitality & Tourism Administration, vol. 20, no. 1, pages 1-14, January-March 2019.
Marketing.
Hotel management.
DPer 647.94068 In821 January-December 2019 v. 20 n. 1-4
It's in the air : aroma marketing and affective response in the hotel world / Basak Denizci Guillet, Metin Kozak, and Deniz Kucukusta. - United Kingdom ; Taylor & Francis Group , January-March 2019. - Volume 20, pages 1-14 : illustration ; 25 cm.
International Journal of Hospitality & Tourism Administration, vol. 20, no. 1, pages 1-14, January-March 2019.
Marketing.
Hotel management.
DPer 647.94068 In821 January-December 2019 v. 20 n. 1-4