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The impact of corporate social responsibility on behavioral intention : customers' responses to two types of fit /

Ahn, Jiseon.

The impact of corporate social responsibility on behavioral intention : customers' responses to two types of fit / Jiseon Ahn and Lu Shiwen. - United Kingdom ; Taylor & Francis Group, LLC , 2022. - Volume 23, pages 813-833 : illustration ; 26 cm.

International Journal of Hospitality & Tourism Administration, vol. 23, no. 4, pages 813-833, 2022.


Customer-CSR fit.
Behavioral intention.
Congruence theory.

DPer 647.94068 In821 2022 v. 23 n. 1-4