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A new dualistic approach to brand attitude : the role of passion among integrated resort customers /

Ahn, Jiseon.

A new dualistic approach to brand attitude : the role of passion among integrated resort customers / Jiseon Ahn, Ki-Joon Back, and Choong-ki Lee. - Amsterdam ; Elsevier , April 2019. - Volume 78, pages 261-267 : illustration ; 28 cm.

International Journal of Hospitality Management, vol. 78, pages 261-267, April 2019.

Subjects--Topical Terms:
Brand attitude.
Harmonious passion.
Intrinsic motivation.

Dewey Class. No.: Dper 647.94068 In821 April-May 2019 v. 78-79

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