Can't take my eyes off the model : the impact of sexual appeal and product involvement on selective attention to advertisements /
Gong, Zijian.
Can't take my eyes off the model : the impact of sexual appeal and product involvement on selective attention to advertisements / Zijian Gong, Steve Holiday, and R. Glenn Cummins. - USA ; Taylor & Francis Group, Spring 2021. - volume 29, pages 162-174, illustration.
Journal of Marketing Theory and Practice, vol. 29, pages 162-174, Spring 2021.
DPer 658.8 J826 Winter-Spring 2021 v. 29 n. 1-2
Can't take my eyes off the model : the impact of sexual appeal and product involvement on selective attention to advertisements / Zijian Gong, Steve Holiday, and R. Glenn Cummins. - USA ; Taylor & Francis Group, Spring 2021. - volume 29, pages 162-174, illustration.
Journal of Marketing Theory and Practice, vol. 29, pages 162-174, Spring 2021.
DPer 658.8 J826 Winter-Spring 2021 v. 29 n. 1-2