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Data, measurement, and causal inferences in machine learning : opportunities and challenges for marketing /

Hair Jr. , Joseph F.

Data, measurement, and causal inferences in machine learning : opportunities and challenges for marketing / Joseph F. Hair Jr. and Marko Sarstedt. - USA ; Taylor & Francis Group, Winter 2021. - volume 29, pages 65-77.

Journal of Marketing Theory and Practice, vol. 29, pages 65-77, Winter 2021.

Dewey Class. No.: DPer 658.8 J826 Winter-Spring 2021 v. 29 n. 1-2

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