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New areas of research in marketing research strategy, consumer behavior, and marketing analytics : the future is bright /

Sheth, Jagdish.

New areas of research in marketing research strategy, consumer behavior, and marketing analytics : the future is bright / Jagdish Sheth. - USA ; Taylor & Francis Group, Winter 2021. - volume 29, pages 3-12.

Journal of Marketing Theory and Practice, vol. 29, pages 3-12, Winter 2021.

Dewey Class. No.: DPer 658.8 J826 Winter-Spring 2021 v. 29 n. 1-2

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