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Party brand hate in political market : antecedents and consequences /

Banerjee, Saikat.

Party brand hate in political market : antecedents and consequences / Saikat Banerjee and Paras Goel. - United Kingdom ; Taylor & Francis Group , August 2020. - Volume 28, pages 97-121 : illustration ; 26 cm.

Asian Journal of Political Science, vol. 28, no. 2, pages 97-121, August 2020.

Subjects--Topical Terms:
Brand avoidance.
Brand hate intensity.
Political party.

Dewey Class. No.: DPer 320.05 As421 April-December 2020 v. 28 n. 1-3

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