Incentivized methods to generate electronic word-of-mouth : implications for the resort industry /
Stanton, Steven J.
Incentivized methods to generate electronic word-of-mouth : implications for the resort industry / Steven J. Stanton, John Kim, Jennifer C. Thor, and Xiaodong Deng. - Amsterdam ; Elsevier , April 2019. - Volume 78, pages 142-149 : illustrations ; 28 cm.
International Journal of Hospitality Management, vol. 78, pages 142-149, April 2019.
Attitude toward the resort.
Electronic word-of-mouth.
Moral judgment.
Dper 647.94068 In821 April-May 2019 v. 78-79
Incentivized methods to generate electronic word-of-mouth : implications for the resort industry / Steven J. Stanton, John Kim, Jennifer C. Thor, and Xiaodong Deng. - Amsterdam ; Elsevier , April 2019. - Volume 78, pages 142-149 : illustrations ; 28 cm.
International Journal of Hospitality Management, vol. 78, pages 142-149, April 2019.
Attitude toward the resort.
Electronic word-of-mouth.
Moral judgment.
Dper 647.94068 In821 April-May 2019 v. 78-79