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Museum visitors' heterogeneity and experience processing /

Ruiz-Alba, Jose L.

Museum visitors' heterogeneity and experience processing / Jose L. Ruiz-Alba, Alireza Nazarian, Miguel A. Rodriguez-Molina, and Luisa Andreu. - Amsterdam ; Elsevier , April 2019. - Volume 78, pages 131-141 : illustrations ; 28 cm.

International Journal of Hospitality Management, vol. 78, pages 131-141, April 2019.

Subjects--Topical Terms:
Consumer behaviour.
Heterogeneity.
Segmentation.

Dewey Class. No.: Dper 647.94068 In821 April-May 2019 v. 78-79

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