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International marketing /

Czinkota, Michael R.

International marketing / Michael R. Czinkota, IIkka A. Ronkainen, Annie Peng Cui. - Eleventh edition. - Australia : Cengage, ©2023. - xxix, 604 pages : color illustrations ; 28 cm.

Includes index.

ISBN: 9789815059496

Subjects--Topical Terms:
Export marketing.
International trade.

Dewey Class. No.: DC 658.84 / C998 2023

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