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Tourism and hospitality marketing /

Hendrix, Roland.

Tourism and hospitality marketing / Roland Hendrix. - New York : Alexis Press, ©2023. - ix, 316 pages : color illustrations ; 26 cm.

Includes bibliography and index.

ISBN: 9781645328285

Subjects--Topical Terms:
Hospitality industry --Marketing.
Tourist trade --Marketing.

Dewey Class. No.: DC 338.4791 / H385

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