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Prosumers who home brew : a study of motivations and outcomes /

Wolf, Marco.

Prosumers who home brew : a study of motivations and outcomes / Marco Wolf, Wendy Ritz, and Shaun McQuitty. - Philadelphia ; Taylor & Francis Group , Fall 2020. - Volume 28, pages 541-552 : illustration ; 28 cm.

Journal of Marketing Theory and Practice, vol. 28, no. 4, pages 541-552, Fall 2020.

Subjects--Topical Terms:
Brewing.
Research.

Dewey Class. No.: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4

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