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A trust-based peer-to-peer digital brand equity (P2P-DBE) model /

Ozbal, Okai.

A trust-based peer-to-peer digital brand equity (P2P-DBE) model / Okai Ozbal, Teoman Duman, and Omer Topaloglu. - Philadelphia ; Taylor & Francis Group , Fall 2020. - Volume 28, pages 497-520 : illustration ; 28 cm.

Journal of Marketing Theory and Practice, vol. 28, no. 4, pages 497-520, Fall 2020.

Subjects--Topical Terms:
Trademarks.
Marketing.

Dewey Class. No.: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4

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