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Surfers' consumer behaviour from a tribal branding perspective /

Sanz- Marcos, Paloma.

Surfers' consumer behaviour from a tribal branding perspective / Paloma Sanz-Marcos. - Philadelphia ; Taylor & Francis Group , Fall 2020. - Volume 28, pages 472-483 : illustration ; 28 cm.

Journal of Marketing Theory and Practice, vol. 28, no. 4, pages 472-483, Fall 2020.

Subjects--Topical Terms:
Consumers.
Human behavior.

Dewey Class. No.: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4

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