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Does buyer-seller personality match enhance impulse buying? A green marketing context /

Wang, Xuhui.

Does buyer-seller personality match enhance impulse buying? A green marketing context / Xuhui Wang, Muhammad Zubair Tauni, Qilin Zhang, AyazAli, and Fayaz Ali. - Philadelphia ; Taylor & Francis Group , Fall 2020. - Volume 28, pages 436-446 : illustration ; 28 cm.

Journal of Marketing Theory and Practice, vol. 28, no. 4, pages 436-446, Fall 2020.

Subjects--Topical Terms:
Marketing.
Shopping.

Dewey Class. No.: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4

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