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Seeking consumer forgiveness : face management by frontline employees /

Bath, Jatinderpreet Kaur.

Seeking consumer forgiveness : face management by frontline employees / Jatinderpreet Kaur Bath and Anupam Bawa. - Philadelphia ; Taylor & Francis Group , Fall 2020. - Volume 28, pages 387-402 : illustration ; 28 cm.

Journal of Marketing Theory and Practice, vol. 28, no. 4, pages 387-402, Fall 2020.

Subjects--Topical Terms:
Management.
Consumers.

Dewey Class. No.: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4

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