UM Logo

Confronting the customer-engagement paradox in sales leader succession /

Lemken, Russell K.

Confronting the customer-engagement paradox in sales leader succession / Russell K. Lemken and William J. Rowe. - Philadelphia ; Taylor & Francis Group , Summer 2020. - Volume 28, pages 286-300 : illustration ; 28 cm.

Journal of Marketing Theory and Practice, vol. 28, no. 3, pages 286-300, Summer 2020.


Marketing.
Consumers.

DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4