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I heard it through the grapevine : managing and engaging customers on the web /

Kemp, Elyria.

I heard it through the grapevine : managing and engaging customers on the web / Elyria Kemp, McDowell Porter III, Nicole R. Fuller, and Kyeong Sam Min. - Philadelphia ; Taylor & Francis Group , Summer 2020. - Volume 28, pages 256-271 : illustration ; 28 cm.

Journal of Marketing Theory and Practice, vol. 28, no. 3, pages 256-271, Summer 2020.

Subjects--Topical Terms:
Management.
Consumers.

Dewey Class. No.: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4

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