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Brands we love to hate : differences in perceived versus observed driver behaviors /

Story, John.

Brands we love to hate : differences in perceived versus observed driver behaviors / John Story. - Philadelphia ; Taylor & Francis Group , Summer 2020. - Volume 25, pages 242-255 : illustration ; 28 cm.

Journal of Marketing Theory and Practice, vol. 28, no. 3, pages 242-255, Summer 2020.

Subjects--Topical Terms:
Trademarks.
Consumers.

Dewey Class. No.: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4

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