The influence of message appeal, social norms and donation social context on charitable giving : investigating the role of cultural tightness-looseness /
Siemens, Jennifer Christie.
The influence of message appeal, social norms and donation social context on charitable giving : investigating the role of cultural tightness-looseness / Jennifer Christie Siemens, Mary Anne Raymond, Yunsik Choi, and Jayoung Choi. - Philadelphia ; Taylor & Francis Group , Spring 2020. - Volume 28, pages 187-195 : illustration ; 28 cm.
Journal of Marketing Theory and Practice, vol. 28, no. 2, pages 187-195, Spring 2020.
Cross-cultural studies.
Research.
DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4
The influence of message appeal, social norms and donation social context on charitable giving : investigating the role of cultural tightness-looseness / Jennifer Christie Siemens, Mary Anne Raymond, Yunsik Choi, and Jayoung Choi. - Philadelphia ; Taylor & Francis Group , Spring 2020. - Volume 28, pages 187-195 : illustration ; 28 cm.
Journal of Marketing Theory and Practice, vol. 28, no. 2, pages 187-195, Spring 2020.
Cross-cultural studies.
Research.
DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4