The Austrian view and value co-creation process in solution-oriented firms : a seven stage, "solution prototyping" framework /
Plouffe, Christopher R.
The Austrian view and value co-creation process in solution-oriented firms : a seven stage, "solution prototyping" framework / Christopher R. Plouffe, Duane Nagel, Leff Bonney, Bryan Hochstein, and Jim Salas. - Philadelphia ; Taylor & Francis Group , Winter 2020. - Volume 28, pages 79-97 : illustration ; 28 cm.
Journal of Marketing Theory and Practice, vol. 28, no. 1, pages 79-97, Winter 2020.
Business enterprises.
Strategy.
Marketing.
DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4
The Austrian view and value co-creation process in solution-oriented firms : a seven stage, "solution prototyping" framework / Christopher R. Plouffe, Duane Nagel, Leff Bonney, Bryan Hochstein, and Jim Salas. - Philadelphia ; Taylor & Francis Group , Winter 2020. - Volume 28, pages 79-97 : illustration ; 28 cm.
Journal of Marketing Theory and Practice, vol. 28, no. 1, pages 79-97, Winter 2020.
Business enterprises.
Strategy.
Marketing.
DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4