Applying an extended theory of planned behavior to examine state-branded food product purchase behavior : the moderating effect of gender /
Shin, Yeon Ho.
Applying an extended theory of planned behavior to examine state-branded food product purchase behavior : the moderating effect of gender / Yeon Ho Shin, Seung Eun Jung, Jinyoung Im, and Kimberly Severt. - USA ; Taylor & Francis Group , July-August 2020. - Volume 23, pages 358-375 : illustration ; 26 cm.
Journal of Food Service Business Research, vol. 23, no. 4, pages 358-375, July-August 2020.
Food.
State branding.
Gender moderating effects.
DPer 647.95 J826 January-December 2020 v. 23 n. 1-6
Applying an extended theory of planned behavior to examine state-branded food product purchase behavior : the moderating effect of gender / Yeon Ho Shin, Seung Eun Jung, Jinyoung Im, and Kimberly Severt. - USA ; Taylor & Francis Group , July-August 2020. - Volume 23, pages 358-375 : illustration ; 26 cm.
Journal of Food Service Business Research, vol. 23, no. 4, pages 358-375, July-August 2020.
Food.
State branding.
Gender moderating effects.
DPer 647.95 J826 January-December 2020 v. 23 n. 1-6