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Marketing for tourism and hospitality :

Fyall, Alan.

Marketing for tourism and hospitality : collaboration, technology and experiences / Alan Fyall and three others. - London : Routledge, ©2019. - xxvi, 594 pages : color illustrations ; 25 cm.

Includes bibliographical references and index.

9781138121294


Tourist trade --Marketing.
Hospitality industry --Marketing.

DC 338.4791 / M341