UM Logo

Building loyalty through reward programs :

Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment / Eunmin Hwang, Seyhmus Baloglu, and Sarah Tanford. - Amsterdam : Elsevier, ©January 2019. - volume 76PA, pages 19-28 : illustration.

International Journal of Hospitality Management. v 76PA : pages 19-28. Jan 2019.