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Understanding consumer behavior /

Madsen, Erik.

Understanding consumer behavior / Erik Madsen. - New York : Larsen & Keller, ©2020. - viii, 230 pages : illustrations ; 25 cm.

Includes bibliographical references and index.

ISBN: 9781641722575

Subjects--Topical Terms:
Consumer behavior.
Consumer profiling.
Consumers' preferences.

Dewey Class. No.: DC 658.8342 / M267

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