Essentials of marketing analytics /
Hair, Joseph F.
Essentials of marketing analytics / Joseph F. Hair, Dana E. Harrison and Haya Ajjan. - New York : McGrawHill, ©2022. - xviii, 462 pages : illustrations ; 25 cm.
Includes glossary and index.
9781260597745
Marketing --Management.
DC 658.83 / H127
Essentials of marketing analytics / Joseph F. Hair, Dana E. Harrison and Haya Ajjan. - New York : McGrawHill, ©2022. - xviii, 462 pages : illustrations ; 25 cm.
Includes glossary and index.
9781260597745
Marketing --Management.
DC 658.83 / H127
