Marketing research:
Hair, Joseph F. Jr.
Marketing research: in a digital information environment/ Joseph F. Hair, Jr., Robert P. Bush, and David J. Ortinau. - 4th edition. - Boston: McGraw-Hill, c2009. - xxiv, 690 pages; 25 cm.
Includes bibliographical references and index.
978-0-07-340470-7
Marketing research.
Research, Marketing.
DC 658.83 / H12m
Marketing research: in a digital information environment/ Joseph F. Hair, Jr., Robert P. Bush, and David J. Ortinau. - 4th edition. - Boston: McGraw-Hill, c2009. - xxiv, 690 pages; 25 cm.
Includes bibliographical references and index.
978-0-07-340470-7
Marketing research.
Research, Marketing.
DC 658.83 / H12m