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The strategy and tactics of pricing :

Nagle, Thomas T., 1951-

The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale. - New York, NY : Routledge, ©2018 - xiv, 331 pages : illustrations ; 26 cm

Includes index.

ISBN: 978-0-367-24721-8

Subjects--Topical Terms:
Pricing
Marketing -- Decision making

Dewey Class. No.: DC 658.816 / N149

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