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Principles of marketing/

Kotler, Philip

Principles of marketing/ Philip Kotler - Fourteenth Edition - Boston: Pearson Education Limited, c2013. - 136 pages: illustrations; 27.7 cm.

Includes bibliographical references, glossary and index.

ISBN: 9780273779827

Subjects--Topical Terms:
Marketing

Dewey Class. No.: DC 658.8 / K84

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