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Essentials of strategic management:

Gamble, John E.

Essentials of strategic management: The quest for competitive advantage/ John E. Gamble - 2nd Edition - New York: McGraw-Hill Companies, Inc., c2011. - xxxi, 557 pages: illustrations; 25.4 cm.

Includes indexes.

ISBN: 9780071220811

Subjects--Topical Terms:
Strategic planning
Business planning
Competition
Strategic planning--Case studies

Dewey Class. No.: DC 658.4012 / G14

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