Factor Affecting UM-Financial Management Students Towards Patronizing Eateries Along Roxas Extension, Digos City/ Jezyl Joyce T. Concoles, Sarah Mae K. Mambaling and Rica C. Flores.

The purpose of conducting this research is to examine the factors such as food quality, price of the product, service quality, sanitation, and place towards patronizing eateries along Roxas Extension, Digos City. To attain the objectives of this research project, research questions and hypotheses are developed and tested. Other than that, literature reviews are included in this research project as to provide a better understanding of the influential factors towards patronizing eateries as well as justify the research questions and research problems Primary data were collected through a survey questionnaire for this research purposes and 121 sets of questionnaire were distributed to the target respondents which are the UM- Financial Management students
Data collected through survey questionnaire can be analyzed and results obtained are discussed in the form of tables. In addition, major findings of this research project were discussed to understand the difference between the factors and the demographic profile towards patronizing eateries. After this research, we acknowledge that all these factors are important towards patronizing eateries along Roxas Extension, Digos City.