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Marketing management: text and cases/ Robert J. Dolan.

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Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston: McGraw-Hill Irwin, c2002.Description: ix, 498 pages: illustrations; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Circulation	UM Digos College - LIC	Circulation	DC 658.8068 D69 2002 (Browse shelf(Opens below))	1	Available		16070

Previously published: Homewood, IL : Irwin, c1993.

Includes bibliographical references.

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